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1961: Massey Medal for Architecture
The Sony Centre opened on October 1, 1960, as a general purpose hall for performance, music and dance. The development of the building was lead by E.P. Taylor, the head of the O´Keefe Brewing Company and Argus Corporation, and it was known as the O´Keefe Centre for the Performing Arts for many years. It was a finalist in the Massey Medals for Architecture in 1961. The building was home to the National Ballet of Canada and the Canadian Opera Company until the Four Seasons Centre for the Performing Arts opened in 2006. It also saw many travelling shows, and played host to many well known names in show business.A plan to place a condominium tower beside this building has been under way for many years, but there is not yet any sign of construction of the l Tower. This property’s contribution lies in the structure’s role in sparking the redevelopment of the District in the 1960s and 1970s, its role as a cultural hub of the District today, and its status as a city-wide landmark and a gateway to the District from the Financial District and Union Station. The structure also contributes to the physical value of the District through its distinctive Mid-century Modern architecture and its prominent siting at the corner of Yonge Street and Front Street.